Hey, Lionhead Studios! I’m kind of excited about Fable II (since you finally realized that a game that’s all about choice probably ought to let you choose a gender) but man did your ads make me wince today.
I mean, I kind of hate the fake olde-tymey “rollover to divine thy destiny” to begin with (especially since “rollover” is such a completely modern word that it makes the whole thing awkward.) But if you’re going to make animated, expensive ads and plaster them everywhere, maybe do some grammar-checking first. So you don’t look stupid by doing this:
“Enter THINE date of birth”? Really? THINE?
Now, maybe I’ve read more historical fiction and fantasy (and Shakespeare) than most people, but that sounded wrong immediately. Just to confirm, I did some googling, and lo! All you have to do is type in “thy thine” and hit search, and literally millions of websites will appear with helpful explanations. I sampled the first six, and they all said, in nice simple small words, that “thy” is singular and “thine” is plural. “Thine” can also be used as a singular when in front of a vowel, but I’m afraid “date” pretty obviously begins with a consonant.
So: Thy boss ought to flog thee. Thine advertisement containeth an error. It maketh me reluctant to become a customer of thine.
(Side note: I haven’t seen them make this error, but too many people do when trying to sound olde-tymey. Verbs only end in “eth” when, in the modern usage, they would end in “s.” So, no, these advertisements do not “faileth.” They just fail.)
I’m not saying everyone should know this. I’m saying one of the highly-paid graphic designers, copy writers, or advertising managers should have known. Or at least checked. If you aren’t sure of something, before you commit gazillions of dollars to something, just look it up.
That’s really what bothers me about this ad. Not that they made an obscure grammatical error, but that no one in the entire ad-creation process cared enough to do a simple google search to make sure they had it right.